SEO is an ever-evolving field as new algorithms are introduced, old algorithms lose their relevance and the thing that worked in favor your site last year may be rendered useless or even harmful for your site due to the change in algorithm. So, it is very important to keep on evaluating your site’s SEO compatibility as per the latest guidelines and ensure that your site conforms to the best SEO practices. Three fundamental factors that affect the user-friendliness of your site are availability, speed, and performance. For that, you need to buy the best web hosting plans that perfectly meet your requirements. We have talked about the same in detail in our series of web hosting practices. Today we will focus on Front end techniques. The front-end techniques play a vital role in influencing the SEO compatibility of your website. So, here are a few front-end tips and tricks that will allow your site to gain a good ranking in search engine results:
What is front-end web development?
Understandably, as much of the site is based on these technologies, you can actually gain a cutting edge by working on these aspects. So, here are a few tips and tricks that can help you enhance your SEO
The front-end coder’s responsibility is to make sure that the content coding should be SEO friendly. And here are the best practices to follow:
CSS vs Tables
It is recommendable to use CSS instead of a table structure for ensuring ordered presentation of content elements on your page. Table’s layout makes it difficult to extract tabular data from document thus negatively affecting the accessibility especially for the readers using screen readers
Use of Headings
Heading tags look fine on the unique content. But it isn’t a good idea to use a heading for the content that appears on sidebars, footers or the elements that repeat across the website at multiple places. You can rather use a regular div to format such content.
By using heading tag for generic or repetitive titles/content you run the risk of confusing your audience.
It affects their prioritizing process and in many cases, the confused audience would rather click on the back button.
Make it easy for men and machines
Your search engine rankings are determined by the technical processes and you need to ensure that it should be easy for the machine to read your content. Ensure that the machine is able to read the fonts that you use in your website. You can also use the @font-face replacement. If you are using an image, then avoid using CSS. Instead, place it in an image tag and add the alt text that should be a verbatim repetition of the text presented in the image.
The CSS Background is good for the images that can be counted as stylistic elements. For the content elements that reside within the text body that’s unique to your page. You should use a regular image tag. For logos avoid using text replacement but rather opt for the image tag.
One of the major benefits of using image tags is that many netizens conduct image search and may eventually visit the website on which the image resides. By using relevant image tag you increase your chance to enhance your rankings on image search page too.
The version of your page’s URL that allows easy indexations by the search engine is known as Canonical URL. While your website pages can be accessed using uniform URL, it is possible to add additional URL parameters as well.
Due to many reasons, a website owner would like to use the subdomain or non-www version as the root domain. There isn’t anything wrong with that, but all such alternatives should redirect the audiences to the single URL
Some URLs are ended with a slash while others don’t. Both versions can be redirected by the server, but it is advisable to use the version with the slash instead of a non-slash version.
Ideally, you should only have single URL for the same pages especially if you are running a heavy e-commerce site with different product pages. If multiple URLs are indicating to the single product page, it doesn’t seem to be a good idea from any point of view
To learn more about the role of URL and 301 redirects you can check with your domain name provider
Avoid using dynamic content
The content inside the script tag isn’t easily readable by the search engines and thus it might be missed by them thus costing you a possible opportunity of gaining positive marks. The same limitation is faced by the dynamically loaded content like AJAX. So if you are really serious about SEO then avoid using dynamic content as far as possible Make sure that the content should be loaded simultaneously with the page.
Once you have started your website you would naturally want to get the maximum benefit out of the same. For that, you need to make your site search engine friendly. It involves various factors like availability, speed, ease of browsing/navigation, etc. Understandably, there are multiple aspects that play a vital role in determining the overall raking of your site. In this blog, we have discussed at length various ways in which front-end techniques can make your site SEO friendly.