5 ways to excel as a web hosting reseller by modifying your email marketing strategy

There are a number of ways in which you can succeed as a web hosting reseller and increase your income opportunities. It is vital to make an effective reach to your potential clients and leave a positive impact. Email marketing is one of the most trusted options here as it can directly influence a reader. However, many resellers may realize that they are not able to reap any significant benefits out of their email marketing campaigns. In fact, there are a number of factors that influence the success of email marketing. It is not all about drafting a mail and sending to the potential clients. Presentation matters a lot here. You need to be careful about various aspects including content and designing. Besides you need to keep the clients engaged and win their trust. The recipe involves many ingredients and a specific method. You don’t only need to consider important factors but also blend them in a meaningful format to make your email campaigns rock. Here are a few things to remember to ensure the success of your email marketing campaign:

Versatility engages the readers

Though the name may suggest otherwise, email marketing is not all about selling your products to the recipients. Try this, and you will fail miserably- to be blunt! You actually need to put “different types of spices” to add an aroma to your email- information, humor, latest industry news and other interesting tidbits to make your emails engaging and appealing.

Many web hosting resellers have acquired a loyal client-base by strategically designing their email marketing plan. Their emails contain versatile articles that could instantly appeal to the recipients. They include regular company news, brief tutorials products reviews, latest technologies in the industry, latest schemes and discounts. Of course, you cannot expect the dramatic or instant results but over a reasonable period of time the results start materializing and in the long run, it can go a long way in making your business successful.

Content Quality matters the most

The quality of your content plays a vital role in attracting the audience, keeping them engaged and eventually converting them into clients. So, never think that preparing email newsletters is just another routine task. You need to devote hours for conceptualizing, writing, editing and proofreading the content till you are completely satisfied with the impact. Go an extra mile and take help of your friends or acquaintances. Ask them to read the mail from a reader’s perspective and give an honest feedback. It will help you to improve your content quality for the optimum impact. The content should offer some benefit to the reader. That will encourage them to relate to the email and also enhances the overall impact.

Eliminate spammy phrases

The last thing you would like is to be classified as a spammer. So instead of using popular addresses, you should use properly to business mail to gain the trust of the people. Any phrases having spammy character should be avoided. The mailboxes can easily recognize the spammy phrases and this prevents your content from being delivered to the mailbox of the client.

Good Presentation is equally important

The presentation matters a lot. Use the minimalistic approach while drafting email. No one has the time to phrases. So, cut the flab and minimize the jargon. Keep your content short, crisp and to the point. Use simple but precise vocabulary. Invest in images. Apart from instantly impacting the reader the images also invite the curiosity and encourage the reader to enter your site to explore further. One of the time-tested strategies is to send most interesting key excerpts from your blog posts with a read more link at the end. It will invite the readers to explore further and thus increase the readership of your blogs. A call to action is the inevitable aspect of your marketing emails that instantly influences the client’s decision and thus can help in higher conversions. Consider using special Buy Today discounts or offering a discount coupon to your readers can prompt them to act quickly.

Reflect your brand

It is also important to ensure that the design of your emails should align with your personal branding. Use your signature colors and logos on key portions of the newsletter. As the newsletters software allows you to work with drag and drop features with extended functionality, you can easily design a brand specific newsletter with a professional appeal. Right from the logos and graphics till the colors and fonts, you should ensure that the newsletter should reflect the vital feature of your corporate branding. It will offer you a certain authority.